Friday, February 17, 2012

Dyn's Ready! Marketing Project

   You may have heard me talking recently about some music videos I have been working on for a marketing effort towards companies such as Hulu, Expedia, CareerBuilder, LivingSocial, Posterous and FunnyOrDie, well they are finally all out and I can tell you all about this awesome project.

   The company I was working with that started it all was a DNS and email hosting company based out of Manchester, NH called Dyn. My friend Ryan (@Ryhara) who works for the marketing department had this crazy idea to make personalized music videos for companies they really wanted to pick up and work with. I get a message from him last year explaining what he wanted to do and we began talking about translating it on-screen.

   After getting the instrumental track from Verse Media I came in and sat down with Ryan and Tom (@tddenniston). As they wrote the lyrics I would figure out what that video would look like and write out the shot list for that song. Tom then went back to the studio, recorded the lyrics and we started the 3 days of shooting with him, @johnzahr, @AMaeCaron and several other employees as talent.

   After we wrapped and taking some time off for the Christmas and New Years holidays I started the editing process and getting them sent off to Dyn. At that point they created personalized web pages to host the video and explain exactly why they wanted to work with those companies. And lo and behold! As of writing this post they have gotten responses back from Funny or Die and Hulu! As for the other 4, Dyn has publicly released the videos to drum up attention and will hopefully hear from them soon.

   And speaking of attention, check out these articles from Union Leader, The Next Web and Fortune Magazine. This was a blast to work on and hopefully more music videos will be on the way. Here are my two favorites of the campaign:

   If you want to see the rest, go to my "Videos" page.

No comments:

Post a Comment